Posts Tagged ‘english’

The Reluctant Twitt…(er)

August 31, 2009

angry

I love the written word—the language. I love reading it, and I love writing it. Very little ranks higher than the smell of a book, new or old. It’s the smell of something greater than its binding.

As a writer, I am disgusted by some of the evolutions in media. Primarily, Twitter. Twitter is destroying us. It’s destroying our culture, and perhaps our final semblance of genuine thought and intellect.

We’re being reduced to abbreviations and phonetics—reduced to 140 characters. Twitter does nothing but promote a short attention span and fascination with the mundane and irrelevant.

But.

87% of my waking hours are spent entrenched in the consumer warfare that is advertising, promotion and marketing. This means that, love it or not, I have to hold mastery over all the new media—I must keep up with the Jones. It’s integral to my survival as a professional.

I remember when I first started working in advertising.

It was a weird moment in the industry, as a torch was reluctantly passed from the old generation to the new. I had a computer on my desk, they had markers and pens. They all found themselves packing a box and being escorted to the door by security sooner than later, grumbling angrily about how times were changing for the worse.

They didn’t adapt.

So what does this mean?

It means that I’m a Twit. I tweet.

Sigh.

The author in me needs a shower.

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