I have designed a lot of gig posters over the years. I like to think I’ve kept a fairly decent level of variety in my approaches and layouts, while maintaining my own recognizable style.
Except when it comes to the Beggar’s Carnivale. When we started, I made a very special point to keep all the posters looking very similar, to develop our brand recognition from show to show. I think it helped.
That’s not to say this approach didn’t have its own challenges. I had to do more than simply change the date and performer lineup. While I wanted people to recognize it immediately as a Beggar’s Carnivale promotion, I did not want them to think it was an old poster, for an old show.
It still required work, new images, no background colors, etc. But it was still essentially the same, recognizable format.
Here we are, into our third year. Three years of capacity shows and a growing fan base throughout the country.
I think it’s safe to say people know who we are. Our logo is strong enough to stand alone.
So, I’ve decided to take a few creative liberties with this season of productions. Stepping away from the templates I had created for the previous seasons, I decided to try to be a little more true to the era we’re emulating in our work.
I am not very good at art deco. Never have been, probably never will be. Sure, I’ve used bits and pieces of the style…fonts, borders, flourishes…
But I’ve never tried to emulate the overall look and feel.
The challenge in this is maintaining enough of the Beggars look and feel, while stretching my creative wings.
So here’s the poster for our next Beggar’s Carnivale. It’s not a completely authentic deco design, but it’s about as close as I could get while keeping the brand standards. Standards I set.I have a lot invested in this next show creatively, so stay tuned for more developments about the…developments.